design: identity, collateral, and advertising

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5th Avenue Theatre Gift Certificate


client: The 5th Avenue Theatre
project: Gift Certificate

The 5th wanted to upgrade its existing gift certificates. On a practical note, they requested NCR (duplicate-making) paper; however, they also wanted them to be somehow evocative of the special occasion in store for the receipient.

To counteract the blandness of the paper, I added handmade paper texture as a background image.